Advertisers
Advertise to a cause-aligned audience
Forge is a consent-based advertising platform where every ad view is voluntary. Your message reaches people who self-selected by the causes they care about — and your ad spend directly funds vetted nonprofits.
Why Forge is different
100% consent-based
Every Forge user chose to watch ads. There are no passive impressions, no auto-play, no scroll-by views counted as completions. When someone watches your ad on Forge, they decided to. That's the highest-quality impression available.
Cause-aligned audience segments
Users self-select into cause categories — Environment, Animal Welfare, Healthcare, Children's Welfare — when they join. Your campaign targets people whose values already align with your brand, not just demographic proxies.
Genuinely brand-safe
No UGC adjacency. No algorithmic content surprises. Forge is a closed platform where every advertiser is reviewed and every context is controlled. Your ad never appears next to something you didn't anticipate.
Real CSR value, not a campaign claim
80% of net ad revenue from every Forge campaign flows to vetted nonprofits — governed by the community. This isn't a sponsorship or a charity tie-in. Your ad spend itself funds nonprofits, verifiably, every quarter.
The Forge audience
Forge users are not a general consumer panel. They joined a platform specifically because they care about directing ad revenue to causes they believe in. That self-selection produces an audience with distinct and measurable characteristics.
Cause-driven
Every user on Forge chose a cause category. They watch ads because doing so supports organizations they already care about.
Actively engaged
Forge users voluntarily return to watch ads and allocate marks each quarter. Passive or disengaged users don't stay.
Values-aligned
Users who support environmental, animal welfare, healthcare, or children's causes have consistently high affinity for brands that share those values.
The only ad platform where your spend is the donation
Most cause marketing campaigns work like this: a brand donates a portion of revenue to charity, then runs ads promoting that fact. The donation and the advertising are separate activities. The cause narrative is added on top.
Forge is structurally different. The advertising revenue itself — not a donation from it — flows to nonprofits. 80% of net ad revenue from your Forge campaign is distributed to vetted nonprofits each quarter, governed by the community. There's no separate donation. The ad buy is the contribution.
For brands running CSR advertising campaigns or seeking cause-linked media placements, this is a verifiable, auditable claim — not a marketing narrative.
A genuine alternative to surveillance advertising
The dominant digital advertising model — surveillance advertising — relies on tracking users across the web, building behavioral profiles, and serving ads based on inferred intent. Advertisers pay for access to those profiles. Users have no say in the exchange.
Forge offers a privacy-first advertising platform where audience targeting is based on self-declared values, not behavioral surveillance. No third-party cookies. No cross-site tracking. No shadow profiles. Advertisers reach their audience through context and consent — not data extraction.
For brands facing growing consumer concern about data privacy and surveillance capitalism, Forge is a demonstrably different option — one you can talk about publicly without qualification.
Ad formats
Forge currently supports short-form video ads served through the web app and Chrome extension. Viewers watch to completion — there's no skip option, because viewers chose to be there.
15 seconds
Short awareness format. High completion rate. Best for brand recall.
30 seconds
Standard format. Full story arc. Best for product and mission campaigns.
45 seconds
Extended format. Best for cause-driven storytelling and CSR narratives.
Forge is in early access. Ad format availability may vary at launch.
Interested in advertising on Forge?
Forge is currently in early access. We're onboarding a limited number of launch advertisers who align with our cause categories and consent-based model. If you represent a brand interested in cause-aligned, brand-safe advertising, get in touch.
Contact us about advertising →We'll respond within two business days.